World Quality Week 2025

“Be very clear on what you would like to do. Don't think you have to be 100% perfect - you can adapt and learn from the organization and from the steps you did.”

Iris Scheepers

Head of Quality Management Global Operations Care Chemicals
BASF

"When you are building a strategy, it's very important that you do not solve the problems of today, you solve the problems of tomorrow."

Ahmed Maklad

Director of Global Digital Transformation & Consumer Quality
Unilever

"Our business is based on trust in our brands. We in the quality organization know how quickly that trust can be lost if there's a significant event, for example, but it also gets eroded in small ways."

Mark Peturson

Vice President, Head of Value Chain Quality
Kenvue

"We are changing the mindset of how we think about quality: Instead of just being reactive, we are now acting proactively"

Tirza Shahar

QMS & Policies Director
Strauss

"The longer I stay in the quality profession, the more the people get into the foreground. I build systems, processes, for the benefit of the people."

Michael Kercher

Global Head of Quality
Arxada