Hugo Gutierrez, VP, Global Quality Assurance at The Clorox Company, discusses the future of quality, emphasizing the shift toward a consumer-centric approach. He explains that the digital journey is the necessary "shortcut" to transform untapped data into significant business value, stressing that quality teams must evolve to understand the business case for quality.

Key Takeaways:

• Consumer-Centric Quality: The quality process must start with the consumer's voice and bring that intelligence end-to-end through the supply chain.
• Digital Transformation as a Shortcut: Leveraging the digital journey is essential to convert vast, underutilized data into tangible business value and benefits for the consumer.
• Quality's Role in Business Growth: Quality teams must evolve to understand and articulate how their work drives sales and protects margins, moving away from a reactive "pendulum" cycle of investment and cost-cutting.