The AI Tipping Point in Consumer Goods: From Pilot to Enterprise-Wide Impact

AI has moved beyond the experimental phase in the consumer goods (CG) industry. What began as isolated pilots is rapidly transitioning into enterprise-wide initiatives that are reshaping quality management, manufacturing, and regulatory compliance at scale.

To separate signal from noise, Veeva partnered with Consumer Goods Tech to study the priorities, investments, and persistent challenges facing IT and quality executives across global CG companies. Our exclusive research, conducted in three waves across 2025, captures how industry leaders are investing in the necessary foundations to move from testing to sustained business impact.

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