Quality is a strategic signal to the public. The way a company manages, measures, and reports on quality is one of the clearest indicators of its brand integrity, sustainability commitment, and digital maturity.
For consumer goods industry leaders, connecting operational quality management systems with enterprise-wide strategies that build trust with customers and regulators alike is both a challenge and an opportunity.
In other words, how you manage and track your organization’s quality says more about your brand and your sustainability commitment than almost anything else you publish. Why? Because the proof is in the data.
From compliance to credibility
Quality can no longer be viewed primarily through the lens of compliance, just as technology is no longer seen as just an efficiency driver. Now both are viewed through the lens of sustainability and just how committed your organization truly is. Over the next year, 74% of public companies plan to invest in new technology to enable more timely and higher quality ESG disclosure, while 88% cite data quality as one of their top three ESG challenges, according to Deloitte’s 2024 Sustainability Action Report.
This shift reflects how companies are no longer investing in technology just for the sake of productivity, they’re investing in specific systems that generate trusted, high-integrity data as concrete, quantifiable proof of their sustainability commitments. A smart quality management system (QMS) can capture the truth of your organization’s sustainability commitment, quickly and reliably. Modern, unified quality management systems (QMS) like Veeva QualityOne go far beyond documenting processes to capture rich, real-time data that connects product integrity and operational performance with key sustainability metrics. For C-suite leaders, this is an untapped resource that can inform ESG disclosures, feed sustainability dashboards, and shape the organization’s broader data narrative.
From quality data to sustainable proof points
For example, one of Veeva’s long-standing customers, Jollibee Group, has been using Veeva’s quality solution for several years to enhance food safety and quality control across its supply chain. Over time, this has created a foundation of reliable and traceable data that extends far beyond compliance.
In fact, Jollibee Group’s most recent 2024 Global Sustainability Report highlights how its ongoing investment into its robust QMS platform, and the clean quality data it continues to produce, substantiates its progress toward its sustainability goals. By leveraging real-time quality data as verified proof points, Jollibee Group has been able to validate its performance across areas such as food safety, supplier responsibility, waste reduction, and operational efficiency. This turned what was once internal process data into credible evidence of sustainable impact.
Turning quality into insight
C-suite leaders are uniquely positioned to elevate quality from a siloed operational function to a strategic data engine. When a QMS is unified, cloud-based, and trusted by both quality and IT teams, it becomes a source of truth across functions to bridge the gap between compliance, brand reputation, and digital transformation.
Forward-looking C-suite leaders are already asking:
- Are we integrating quality data into sustainability and risk reporting frameworks?
- Are we enabling our teams to collect meaningful, auditable data that supports both operational excellence and ESG goals?
- Do our digital systems reflect the kind of brand transparency our customers now expect?
A modern, unified QMS gives leaders the confidence to answer “yes” to all of these questions.
Why quality is the new face of sustainability
Sustainability is proven through measurement. Every recall avoided, every supplier audit completed, every product improvement tracked in a modern QMS tells a story of accountability. And every data point generated from these systems can be used to quantify the company’s environmental and social impact.
For C-suite leaders, this means that investing in the right quality technology isn’t simply about operational efficiency. It’s a tangible demonstration of corporate values, and a visible sign that your company takes sustainability and customer trust seriously.
A call to action
The future of sustainability and digital transformation is built on quality, and quality is built on data. C-suite leaders who bring quality systems into the core of their enterprise architecture are helping their organizations move from reporting to proving, and from compliance to leadership.
Unlock the strategic potential of your quality data. Contact our team today to learn how Veeva QualityOne can help your business build a trusted, connected foundation for quality, brand, and sustainability excellence.
