Gilberto Quintero, Chief Quality Officer for Kimberly-Clark, explains that quality culture goes beyond compliance – it’s about doing the right thing for both consumers and the company. He explains how quality is a company-wide effort, using data from across the business and social media to predict customer needs and protect the brand.
Key Takeaways:
- Quality is Company-Wide: Quality is embraced by the entire corporation, not just the quality unit, to ensure product safety and consumer expectations are exceeded.
- Predictive Data Strategy: Leveraging data from across the company enables businesses to anticipate future consumer demands and maintain a continuous improvement mindset.
- Protecting Brand Equity: Consistently delivering high quality builds consumer trust and brand loyalty, making quality a core business function.
