Driving Business Impact Through Technology and Collaboration at Mattel

Bijay Kumar, Vice President of Global Technology Organization at Mattel, discusses the role of technology as a strategic enabler for business success. He emphasizes the importance of aligning technology with business goals, fostering strong partnerships, and maintaining a clear vision to meet stakeholder and customer expectations.

Key Takeaways:

• Technology as a Business Enabler: Technology’s role in driving revenue, profitability, and customer satisfaction is essential to achieving Mattel's business goals.
• Aligned Digital Transformation: Effective digital transformation requires alignment among technology, process improvements, and a skilled team, all with data at the core.
• Guided by a Clear Vision: A “North Star” approach prioritizes incremental progress and data-driven decisions to exceed expectations and drive brand growth.
• Embracing Partnership and Agility: Business partners who make bold decisions, accept iterative improvements, and establish trust to foster a culture of rapid innovation are most valuable to brands.