AI Begins with IA – How Information Architecture Unlocks AI’s Full Potential

David Maher, Head of Strategy for Veeva Consumer Products in Europe, shares how AI is transforming quality management. He emphasizes that artificial intelligence is only as effective as the data behind it, highlighting the need for structured information architecture. By digitizing processes and centralizing data, organizations can leverage AI-driven insights to enhance efficiency, drive continuous improvement, and reduce quality events.

Key Takeaways:

• Data-First Approach: AI success depends on well-structured and organized data.
• End-to-End Digitalization: Consolidating siloed data, business processes, and teams into one digital environment enables smarter decision-making and further automation.
• AI-Driven Insights: With a strong data foundation, organizations can leverage AI to recommend actions, prevent quality issues, and streamline compliance.