
Strategy Director, Food & Beverage
Alba’s strategy expertise centers on quality and safety transformation across the food and consumer products industries. Her work spans digital quality and food safety, process and system modernization, continuous improvement, and the application of data and emerging technologies, with a consistent focus on strengthening quality systems and optimizing product safety. Alba is a food scientist and agro-industrial engineer. Before joining Veeva in 2021, she served as Global Manager of Quality & Food Safety Systems at Kerry Group.
Alba began her Veeva QualityOne career by working closely with customers to translate quality and food safety challenges into practical digital strategies, redesigned processes, and new ways of working. She later joined the strategy team, where she now combines her industry and consulting experience to advise organizations on transforming quality and food safety at scale. She lives in Barcelona, Spain.
Veeva QualityOne helps manufacturers deliver high-quality products that consumers trust. The cloud-based platform unifies applications, processes, and partners across content management, Quality Management System (QMS), food safety management, and training.