For over 40 years, PharmaCare Laboratories has been a staple in households across Australia and the globe. As the largest Australian-owned health and wellness company, PharmaCare manages a sophisticated portfolio of trusted brands - including Nature’s Way, Bioglan, and Sambucol - via a TGA-licensed manufacturing facility in New South Wales.

With a strong commitment to innovation across all areas of the business, PharmaCare identified the need to evolve its quality management framework to support continued growth and excellence. The goal was to move quality from a localised support function into a proactive business partnership; creating a digital "one-stop shop" that enables both compliance and rapid global expansion while ensuring every product meets the highest possible standards.

The Challenge: Moving Beyond Operational Silos

Prior to modernising its systems, PharmaCare’s quality team faced the common hurdles of a high-growth global manufacturer. Fragmented legacy systems and email-based tracking created operational silos, limiting visibility across a diverse supply chain.

Critical processes like change controls and deviations were manual and laborious; a single decision could take up to two weeks to finalise. This administrative weight didn't just slow down time-to-market; it consumed the time of highly skilled quality specialists whose expertise was better served on scientific integrity and proactive compliance than on tracking spreadsheets and chasing email approvals.

The Strategy: Unifying Departments & Expertise with Automation

The transformation began by redefining quality as a collective, cross-functional responsibility. By deploying Veeva as a unified digital backbone, what was once a siloed function has transformed into a real-time collaborative hub where over 20 different departments - including Marketing and Regulatory - are now active participants. This integration ensures that stakeholders from different regions and functions can provide input in real-time, allowing the business to collectively decide whether to progress, stop, or amend a project with total confidence.

Critically, this strategy has relied on identifying which administrative workflows can be automated to reclaim a vital resource: the time of PharmaCare’s highly trained professionals. By shifting the weight of manual document control and tracking to a unified digital infrastructure, PharmaCare has empowered its Operational team of over 100 specialists to refocus on matters of critical importance, such as Scientific Affairs and Ingredient Safety. In this model, automation handles the routine, allowing human expertise to drive the innovation and attention to detail that maintains the high standards of PharmaCare.

The Solution: A Unified Quality Ecosystem

PharmaCare partnered with Veeva to connect its people, processes, and data across multiple departments and multiple countries through a single source of truth:

  • A Comprehensive "One-Stop Shop": A streamlined library housing north of 22,000 documents, including allergen decks, MSDSs, and specifications, ensuring instant visibility for every department.
  • Full Supplier Transparency: The system manages 223 suppliers, providing the entire business with real-time oversight of approval classifications and manufacturer capabilities.
  • Centralized Training & Compliance: Using Veeva to manage role-based qualifications ensures that as PharmaCare grows, every employee across every region is trained on the latest SOPs with a full audit trail.
PharmaCare case study

“With the Veeva platform, we have moved quality from a support function to a business partnership. We now have over 20 departments involved in real-time, from Marketing to Regulatory, which has fundamentally improved how we manage change. By automating administrative tasks, our teams can continue to focus on the consumer safety and scientific integrity of our brands. We are striving to redefine the gold standard for quality management in our industry, and Veeva is giving us the platform to achieve this.”

Shan-e Elahi, Head of Quality, PharmaCare Laboratories

The Result: Speed, Traceability, and Global Readiness

The transition to the unified platform has delivered measurable competitive advantages:

  • Exceptional Collaboration at Scale: In 2025 alone, PharmaCare achieved 4,987 cross-functional specification reviews. This high-velocity collaboration ensures thoroughness for every SKU without sacrificing speed.
  • Agile Change Management: With nearly 1,000 change control records raised in the system, PharmaCare now processes global impact assessments in just 2–3 days. This allows them to be fast-moving and adaptive to market changes while remaining compliant across multiple territories.
  • Sustained TGA Excellence: The integrated framework supports PharmaCare in maintaining its A1 TGA rating while simultaneously managing five other major certifications (including HACCP and Halal).
  • Seamless Global Expansion: With their headquarters and Asia-Pacific affiliates already live, and US and EU rollouts planned, PharmaCare has a scalable model that ensures "who did what and when" is always traceable, regardless of geographic growth.

What’s Next: A Blueprint for Continued Global Growth

PharmaCare is a growing business with a clear vision: to bring every global affiliate and function into a unified digital ecosystem. The success of the quality transformation has provided a proven and scalable blueprint for how technology can bridge the gap between their regional offices and headquarters while maintaining their best in class TGA rating.

As a next step, PharmaCare is looking into Veeva Vault PromoMats to achieve a similar level of integration for its global marketing teams. By applying the "one-stop shop" concept to commercial content, PharmaCare aims to allow brand teams across the world to share advertisements, creative assets, and artwork in real-time. This continued digital evolution will ensure that the same speed, efficiency, and compliance achieved in Quality can be scaled across the PharmaCare global business as it continues to grow, evolve and scale for the future.

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