Customer Story
Customer Stories: IT and Business Acting as One Team
Philip Morris International (PMI) completely transforms their business with the objective to deliver a smoke-free future. Massimo Loss, IT Product & Corporate Quality Manager at PMI, explains why a close collaboration between IT and business functions is essential:
"We are talking about a digital business transformation and not only a digital transformation. Avoid focusing just on technology or on moving processes from paper to bytes without considering what is the evolution required by the organization and how the processes need to be reviewed. It is fundamental to understand the business, the industry and - most important - the customer needs. Only when business functions and IT work together as a team can we define priorities and work on successful execution."
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