Fabio Cristini, head of digital product management, and Leonardo Verrastro, director of IT quality, discuss the digital transformation of the quality function at Philip Morris International (PMI). Triggered by PMI's shift toward smoke-free products, its quality department transitioned from a traditional corporate compliance function into a proactive business enabler. By digitizing over 20 processes, retiring nine legacy systems, and maximizing user adoption, PMI has built a solid and standardized data foundation to accelerate decision-making and guide future AI initiatives.
Key Takeaways:
- From compliance control to value enabler: Learn how PMI’s quality team repositioned quality from a corporate policing function to a collaborative, proactive partner that standardizes communication and prevents quality issues before they happen.
- High system adoption drives value: True digital transformation goes beyond forcing system usage. See how the PMI team guided users to actively leverage digital tools, find, share, and enrich information voluntarily, and shift from operational obligation to genuine business value.
- A solid foundation for an AI future: Building a unified, standardized digital foundation is the critical first step to technological transformation. Hear how PMI built clean, structured quality data to guide and accelerate its AI journey.
