Karen Morales, Sr. Manager, Quality Digital Transformation at Mattel, discusses how the brand positions quality as an enabler of business success. She highlights the challenge of balancing the toy industry’s speed to market with compliance and safety across a global footprint.

Key Takeaways:

• Quality as an Enabler: Quality is a competitive advantage that actively shapes decisions impacting innovation, sustainability, and customer trust, moving beyond simple compliance.
• Balancing Agility and Safety: Successfully managing speed to market while maintaining the highest standards of safety and performance across Mattel’s global operations.
• The Predictive Shift: Transforming quality through data and AI to anticipate risk, drive continuous improvement, and increase visibility across the organization.