Redefining Quality: How Unilever Drives Consumer Experience Through Digital Transformation

Madhavi Purohit, Personal Care Quality Lead and Interim Global CQO at Unilever, explains how the company is redefining quality to move beyond fundamental product safety and create superior consumer experiences. She discusses the pivotal role of digital transformation in unifying fragmented data systems, enabling powerful measurement and insights to drive significant business impact. Purohit emphasizes Unilever’s “perform and transform” philosophy, which balances current operational demands with a long-term vision for a future-proof quality organization.

Key Takeaways:

• Quality Beyond Compliance: Shifting the focus from basic product safety, which is a given, to creating a superior and desirable consumer experience that builds a strong connection with the brand.
• Unifying Data for Impact: Consolidating fragmented data from disparate systems into a unified digital foundation to enable global insights, measure performance effectively, and drive continuous business improvements.
• A 'Perform and Transform' Mindset: Balancing the need to manage today's challenges with building a strategic vision for the future, creating the space to innovate and effectively integrate tools like AI to solve bigger problems.