Andrew Douglass, Head of Regulatory Strategy for Veeva’s Consumer Products division, discusses the challenges companies face in tracking and substantiating marketing claims. He highlights the need for a centralized system to unify claims data, ensure compliance, and unlock new opportunities for marketing and R&D.
Key Takeaways:
- A Single Source of Truth for Claims: Many companies struggle to track which claims are used on which products and whether they are substantiated, creating regulatory risks.
- Data-Driven Decision Making: Consolidating supplier, partner, and agency data enables better-informed regulatory and marketing decisions.
- Unlocking Hidden Product Potential: A structured claims database allows marketing to leverage existing product benefits, freeing up R&D to focus on breakthrough innovations.
