TGAC applications
managed annually
consumer health companies on a single cloud platform
from draft to approval (down from 5 days)
centralized
visibility
Company Type
Non-Prescription Healthcare
& Pharmaceuticals
Headquarters
North Sydney, New South Wales, Australia
Consumer Healthcare Products (CHP) Australia is the lead industry association representing local manufacturers and distributors of over-the-counter and non-prescription healthcare products. Championing self-care as a vital pillar of national health policy, the organization supports approximately $10 billion in domestic and export revenue across 14,000+ essential products; ranging from everyday analgesics and sunscreens to cold remedies and dietary supplements.
Through its independent AdCheck advisory service, CHP provides expert compliance checks to ensure direct-to-consumer advertising aligns with the Therapeutic Goods Advertising Code (TGAC). To streamline AdCheck operations for approximately 130 life sciences companies across Australia without overburdening its team, CHP integrated Veeva Vault PromoMats as the central content hub for its advertising compliance workflow. By removing administrative friction and automating routine background tracking, CHP has empowered its AdCheck compliance specialists to focus on high-value guidance while establishing a clean, structured data foundation for continuous innovation.
Every year, millions of consumers across Australia rely on self-care products to manage their daily health proactively. Ensuring that commercial advertising for these non-prescription products is clear, evidence-based, and fully compliant with national regulations is essential to maintaining public trust.
Prior to integrating Vault PromoMats into the AdCheck review workflow, CHP managed application intake, tracking, and feedback using a combination of manual email exchanges, static PDF markups, shared network folders, and a legacy database. This created several operational challenges:
To streamline AdCheck operations, CHP implemented Vault PromoMats as the single content repository for all TGAC compliance applications, transforming its content review processes. By providing direct portal access for 130+ consumer healthcare companies to submit applications and supporting evidence, CHP established a single source of truth across the entire review lifecycle.
Implemented to support rather than replace critical human decision-making, Vault PromoMats removes administrative friction by automating repetitive background tasks, such as application logging, version tracking, and status notifications. This enables CHP’s expert compliance team to eliminate manual tracking, capture clean and actionable data, and dedicate their full focus to evaluating complex regulatory nuances and delivering high-value guidance.
“Veeva Vault PromoMats has quickly streamlined content processes for our clients, expediting reviews and making it easy to share feedback efficiently. Establishing this strong digital foundation allows us to manage administrative workflows smoothly while ensuring our team remains focused on delivering expert compliance guidance and future-proofing AdCheck as we explore new platform capabilities with Veeva.”
Kevin Christopher, Advertising Compliance Manager, Consumer Healthcare Products (CHP) Australia
CHP’s strategic decision to build a clean, structured data foundation within Vault PromoMats has set the organization up for ongoing innovation for years to come. As compliance demands evolve, CHP is exploring advanced platform capabilities, such as automated background validation against the Australian Register of Therapeutic Goods (ARTG), to assist reviewers with routine data checks.
By looking at opportunities for more proactive feedback to their clients earlier in the review process, CHP is ensuring its expert team of reviewers still remains at the centre of the AdCheck service to provide trusted end-to-end guidance for public-facing materials across Australia's self-care sector.
Learn more about how we’re helping customers bring trusted products to market faster in, and across, key consumer products industries.
Veeva QualityOne helps manufacturers deliver high-quality products that consumers trust. The cloud-based platform unifies applications, processes, and partners across content management, Quality Management System (QMS), food safety management, and training.
