New York City | October 7 - 8, 2026
Date: October 7th, 2026
Time: 3:00 - 6:00 PM
Space is Limited
In an environment of tightening margins, increasing complexity, and heightened consumer expectations, Quality leaders are under growing pressure to demonstrate tangible business value. Yet many organisations struggle to translate operational metrics into a compelling case for investment and cross-functional alignment.
In this interactive master class, we explore how leading organizations are redefining how they measure and communicate the value of Quality in terms that resonate at the board level. Through peer discussion and real-world perspectives, attendees will develop a practical approach to building a compelling, data-driven case for digital quality transformation.

2:00 - 3:00Registration
3:00 - 3:20Opening
Proving the Value of Quality
KPIs That Matter Most to the C-Suite
Speakers:
Conall Burns, Director, QualityOne Strategy, Veeva
3:20 - 3:50 Fireside Chat
From Vision to Investment
3:50 - 4:30Networking Break
4:30 - 5:00 Fireside Chat
From Investment to Impact
5:00 - 6:00 Interactive Workshop
Making the SMART2.0 Business Case for Digital Quality
Building Your Value Measurement Toolkit for the C-Suite
Participants will leave with a practical toolkit of 10+ KPIs to measure, communicate, and continuously improve the business value of quality using a Digital Quality Platform.
Speakers:
Conall Burns, Director, QualityOne Strategy, Veeva
Veeva QualityOne helps manufacturers deliver high-quality products that consumers trust. The cloud-based platform unifies applications, processes, and partners across content management, Quality Management System (QMS), food safety management, and training.
