New York City | October 7 - 8, 2026
Date: October 7th, 2026
Time: 3:00 - 6:00 PM
Space is Limited
In an environment of tightening margins, increasing complexity, and heightened consumer expectations, Quality leaders are under growing pressure to demonstrate tangible business value. Yet many organisations struggle to translate operational metrics into a compelling case for investment and cross-functional alignment.
In this interactive master class, we explore how leading organizations are redefining how they measure and communicate the value of Quality in terms that resonate at the board level. Through peer discussion and real-world perspectives, attendees will develop a practical approach to building a compelling, data-driven case for digital quality transformation.

2:00 - 3:00Registration
3:00 - 3:20Opening
Proving the Value of Quality
KPIs That Matter Most to the C-Suite
Speaker:
Conall Burns, Director, QualityOne Strategy, Veeva
3:20 - 3:50 Fireside Chat
From Vision to Investment – How Kraft Heinz Built the Business Case for Digital Quality Transformation
Quality leaders can drive business transformation with modern digitized processes — but they often require a comprehensive business case to secure investment in the latest applications. Kraft Heinz's global head of FSQ digital and automation shared practical tips for aligning with the C-suite, presenting the value of quality, and securing funding for quality modernization.
3:50 - 4:30Networking Break
4:30 - 5:00 Fireside Chat
From Investment to Impact – Lessons Learned from ADM and What Comes Next
ADM's global manager of digital quality & food safety will share tips, recommendations, and insights from their quality journey, from rethinking and digitizing processes to adopting best-in-class ways of working and optimizing product quality.
5:00 - 6:00 Interactive Workshop
Making the SMART2.0 Business Case for Digital Quality
Building Your Value Measurement Toolkit for the C-Suite
Participants will leave with a practical toolkit of 10+ KPIs to measure, communicate, and continuously improve the business value of quality using a Digital Quality Platform.
Speaker:
Conall Burns, Director, QualityOne Strategy, Veeva
Veeva QualityOne helps manufacturers deliver high-quality products that consumers trust. The cloud-based platform unifies applications, processes, and partners across content management, Quality Management System (QMS), food safety management, and training.
